Time to Review and Choose Your Titles
Understand the role of Titles for your website
Because Titles are so important, we suggest different ways to understand how to properly choose and create your titles.
What are Titles Exactly?
• You can find a Title at the top of each page. On this page it is:
"Time to Review and Choose Your Titles"
• You can also add Titles to your blocks. See below:
"Let's make sure we know how to make a title in a block of text"
(You will also find the title of a page in the meta tags )
Let's make sure we know how to make a title for a block of text
• Select the first words that you want to set as a title:
They must be isolated words, with an empty line under them
• Click on the "T" icon
- See what happens to your text.
- Click OK.
How will the right titles help me with my clients and search engines?
You may have seen this in our welcome email
1 • List the top 5 questions your clients/readers will ask Google to find your website.
In their own words. Literally. Interview your future readers and take notes.
2 • List the top 5 questions your readers will have in mind when browsing your site.
Again, in their own words.
HINT: these are often not the same questions/formulations as in (#1).
3 • Create one dedicated page to answer each topic:
4• Choose your Titles well:
- A typical Google query (1.)
is a good base for the Title of the page that answers that question
Hint #2: “home", “welcome", "a phone number", ... are not good titles for your home page. Nobody is typing "Home" to find a "reliable plumber in South Manchester".
Hint #3: in many cases users' questions include the name of a place.
- Typical questions from your users, in their own words (2.)
are good to title short paragraphs in these pages
This page is a good example: short paragraphs and big Titles that help readers browse quickly and find what they want to read.
_ _ _
what your site is about and how useful it can be.
Some important concepts before you review your Titles
- After gathering their questions, you have a clear picture of your readers' expectations.
- You know better how to address your readers in their own words.
- You have witnessed how a site is "read", or rather zigzagged and skipped through.
- You know the keywords that your clients will be looking for and the expressions they are expecting to find.
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It is now time to take every chapter and every block into consideration and re-write the titles with the following in mind.
- The Title of a block says what is in the block, no more, no less.
- A Page Title allows a visitor to clearly guess the content of the page. If there is some content that does not correspond to the title, either the title or the content has to change.
- The eye will naturally stop on the titles. It will often be the only part of a paragraph that readers will actually read.
- Your readers will perceive the structure of your answer (page) from these titles, and consider them as starting points from which to read further.
- Search engines will see keywords participating in the 'picture' they build of your site, in terms of both content and structure.
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A quick guide to editing the titles of your site:
> The title of a block (or a paragraph in a block)
The golden rule: Work from the inside out
Start by creating the text of each chapter, without titles.
Define the title of each section from the content of the section.
Finish with the title of the page, to summarize the content.
Review the name of the tab
to allow readers to comfortably guess the content you just titled.
Things are starting to look clear and easy for your readers to understand. You are probably feeling eager to start work on your homepage. Before you do that, though, there are a few more steps. Place links throughout your site