Write For The Web

Write For The Web


Answer One Question At a Time.

Different views of the same place
Different views of the same place

Group your ideas with this equation in mind:
1 page = 1 topic

Think of your website as being a presentation or a demonstration. This is a good way to build each page around the answer to one of the questions your readers will arrive with. 

If you have only one topic per page you can give your reader a very clearly defined structure with which to navigate your site.

Think about your reader and the questions they will arrive with. Your readers will be looking to answer these questions quickly. The menu on the left should be used to help your readers find the answers to these questions as quickly as possible.

Divide your pages into paragraphs

Each paragraph should address one idea within the topic that you present on the page. The proper use of titles will help your readers navigate to the question they are looking to answer on the page that you are presenting. 

Choose the title of your page based on its content. This rule can be applied equally well to each block on your page.

When looking at a page or paragraph, titles are a good way to review the key expressions and phrases that were defined by your readers in the first step of this guide. Use the key words that are most relevant to your topic and the ones that are most likely to actually be used by your reader.

The short answer to the question that your page is presenting will be the name of the page tab

A practical example:
If you are writing a hotel website you may have to answer multiple questions about the rooms:

What type of rooms do you have? Are the rooms clean? What is the fee for each room? Do you allow pets? What time is checkout?

You clearly don't need a page for each of these questions, they can easily be answered on one page: Rooms

Or... Maybe you think that "house rules" is also an important page. You could equally well organize your page along these lines. However you structure things, it's important to create pages that your readers can easily understand. 


Make it clear and concise. Keep in mind that many readers may not be fluent in the language that you are using.

Now that you have started to write the content.
It is time to think about the use of images in your website. 

When it comes to building a website, simplicity is key
When it comes to building a website, simplicity is key

SimDif has been designed to help you apply this advice.
With SimDif y
ou can also access and edit your site in the same easy way:    

On the web: www.simple-different.com            
In the apps: for iPad, iPhone  and  for Android devices